The acronym SEO stands for Search Engine Optimization. It is not one thing but a series of strategic techniques and activities used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs).
What is the Goal of SEO?
The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google and Bing.
Types of SEO
On-Page SEO is the process of optimizing individual web pages to make them more search engine-friendly. It includes optimizing meta tags (e.g., title tags and meta descriptions), using appropriate headers, creating high-quality content, and ensuring the website is mobile-friendly.
Off-page SEO focuses on building the website’s authority and credibility in the eyes of search engines. This is often done through strategies like link building, social media marketing, and online reputation management.
This involves optimizing the technical elements of a website, such as improving page load speed, ensuring proper site structure and navigation, and making sure search engines can crawl and index the site efficiently.
For businesses with physical locations, local SEO helps improve visibility in local search results. It involves optimizing Google My Business listings, getting reviews, and ensuring accurate NAP (Name, Address, Phone number) information.
Creating high-quality, informative, and engaging content is a crucial part of SEO. Content should be relevant to your target audience and optimized for the keywords you want to rank for.
SEO is an ongoing process which needs to be assessed regularly. Having software to help monitor SEO is essential for its success. We help our clients set up analytics so it can be monitored, adjusted, and adaptation to changes in search engine algorithms and user behaviour.
If you would like an assessment of your website SEO or improve your website SEO, please book a discovery call to discuss.