Planned by Pippa | Wedding Planner
Pippa’s business was a focus on clients who wanted a different style of wedding. While she does plan the ‘traditional in a church wedding’, she thrives on the outdoors and fun weddings.
The Project
Pippa had been doing event and wedding planning for a number of years. She knew she did not want the basic go-to logo everyone else wanted as he business focused on the individual you experience of your wedding day, your way!
We started with my signature Brand Blueprint service. this allowed us to find the true essence of who she was and what was different about her business. We realized during this process what made Planned by Pippa great was Pippa. Every Google review had Pippa did this, Pippa was great at this etc. So that is how the business name, domain and logo came about.
The next step was the Brand Identity. Again, Pippa did not want a boring, traditional looking logo. She wanted something that spoke to her and her ideal clients. With modern foints, a soft colour palette we created a logo and logo mark that can be used reversed and a large range of coloured background. By keeping the logo simple and using modern fonts, Planned by Pippa can attract the clients she wants to work with.
The Results
With a focus on modern, minimalist feel and a soft typographical solution, aligned with Pippa;’s clients photos on the website, Pippa is growing her clientele every year ad delivering the wedding day of their dreams without the stress!
With Pippa being a new business she was also able to qualify for a local business grant. Ontario’s Starter Company Plus Program
Brand Blueprint, Brand Identity, Logo Design, Website Design, Web Hosting, Website Content, SEO Optimization, Small Business Grant.
CLIENT TESTIMONIAL
Andrea has helped my business grow to new levels since hiring her last year. She not only helped me to secure a grant to fund some larger projects for my business (including my logo design, website re-design and branding) but guided me through the entire process, from concept to creation.
She has been a guiding light for me on my journey towards being a better and more professional business owner. I never hesitate to ask Andrea for advice because of her wealth of knowledge that comes from working with business owners like myself.
I would highly recommend Andrea’s services to any business owner looking to grow their bottom line through their branding and website.
Pippa Girling, Owner of Planned by Pippa