Professional Organizer – Organized by Catherine

Organized by Catherine | Personal Organizer

The goal was to make the brand look more premium and have a website that talked to the target audience. Catherine has fifty five 5-Star reviews on Google and it was important to show that on the site.

She has been in business for a few years and picked a logo when she first started from a a stock photography site. Now that has been in business for a number of years and refined her services and target market, she decided it was time to rebrand herself.

With over 50 five star Google reviews we knew that this social proof was a great way of getting new clients.

The Project

The logo design idea was to focus on Catherine being the person you work with. Along with the a hint of organization by using a box as part of the logo and make the logo look different from other organizing companies. We worked through her brand blueprint to determine Catherine’s true brand essence, understand who is her target market and bring her brand voice to life. The website needed a total update including choosing a more efficient hosting service. The backend of the WordPress website needed to be updated and cleaned out with the removal of date plugins. SEO content was created for the site and the backend was set to improve SEO.

The Results

Since updating the new website, it is performing better and loading quickly. Catherine is so pleased with the website look and animations and she has already noticed more leads are coming to her website and reaching out to her using the contact form.