by ARowland21 | May 22, 2025 | Branding Tips, Digital Marketing, Small Business Strategy, User Experience (UX), Website Design
Your website is usually the first place your customers or potential customers see your brand. But even the most visually appealing website can drive users away from it if key design elements are off. Whether you are a business owner or a designer, knowing what not to...
by ARowland21 | Apr 16, 2025 | AI (Artificial Intelligence), Branding, Content Strategy, Digital Marketing, Featured, Google
Artificial Intelligence, commonly referred to as AI, is now everywhere. It is part of many business processes; some companies even require you to know basic AI tools to apply for a job. From content creation to customer service, AI is now a reality of our lives. In...
by ARowland21 | Mar 31, 2025 | Content Marketing, Content Strategy, Digital Marketing
What is a Content Strategy? A content strategy is a plan for your brand’s story to be told in various ways on different platforms. It is about building relationships with your consumers and potential customers. Keeping in mind that different platforms have different...
by ARowland21 | Feb 18, 2025 | Digital Marketing, Email Marketing, Featured
In the ever-evolving world of marketing, many professional service-based businesses struggle to find a tactic that balances effectiveness, affordability, and long-term value. Email marketing is often overlooked in favor of trendier platforms like social media or paid...
by ARowland21 | Sep 26, 2024 | AI (Artificial Intelligence), Digital Marketing
In the ever-evolving world of marketing, AI (Artificial Intelligence) has emerged as a game-changer. At B-Zinga Marketing, we see AI as a powerful tool that allows businesses to improve efficiency, personalize customer interactions, and make data-driven decisions. But...
by ARowland21 | Sep 12, 2024 | Digital Marketing, Marketing Plan
B2B stands for Business to Business. When marketing to another business the concepts are different as to when you are marketing to consumers B2C and therefore your marketing message and tactics need to change. This article is an outline of how to leverage digital...
