Why brand authenticity is so important?

Why brand authenticity is so important?

What is brand authenticity? Brand authenticity is all about being genuine and real. When you’re an authentic company, you’re honest about your vision, mission and values. Your policies are transparent, and you create an emotional connection with your clients. By...
Having an event?

Having an event?

Don’t leave your branding at the door! Having an event is a great way to market and promote your business. By spreading the word about your event you can attract new customers. You can design a flyer that shows the value of why people should attend your event and have...
Tips to improve your Brand Essence

Tips to improve your Brand Essence

Build your brand essence – the true sense of who you are Your brand is the ‘tangible and intangible’ aspects of your business.  However, to build a brand you first have to decide what your brand is going to be.  What are those tangible and intangible aspects or...
What’s in a business name?

What’s in a business name?

Why did I choose B-Zinga as a business name? I heard the word a long time ago from TV show Big Bang Theory. While Sheldon (the character who says it) says it when he tells a joke, he is saying, “Got ya”. And that is how I see it – GOT YA! This is how I see marketing....