A marketing plan without a strategy is like driving without a map!
Leverage your Marketing Potential
Marketing – the process of communicating your offering to your customers in an attractive and appealing way.
The ideal situation is to be front of mind when your customer wants to buy your offering. For this to be as effective as possible you need to detail your offering (products/services) and clearly communicate that information to the customers who are most likely to buy from you.
To start you need a marketing strategy. The strategy looks high-level at who are your customers, what is their pain point and what do you offer that solves the problem. With a strategy in place, you can now create an action plan – marketing plan.
A marketing plan – the strategic roadmap that businesses use to organize, execute and track their marketing strategy over a given time period and achieve specific goals.
Why you need a Marketing Plan
The plan helps you execute, measure and allows you to make changes. Without a plan you will feel like you are going in circles. A marketing plan gives you that playbook to work from. If you fail to plan – you plan to fail.
B-Zinga designs Marketing plans that suit your business
Every business is unique. By being unique, you stand out from your competitors. We design marketing plans with the goal of building strong online identities that communicates each business’ true value to their ideal customers. We develop marketing plans that uses digital assets and processes to make it easier for customers (and Google) to find them online, build trust and buy.
Your Marketing must satisfy TWO needs – the HUMAN and the DIGITAL connection
In the world of digital marketing there are lots of free and low costs options for marketing for small business. However, for it to be effective you need to have a strategic plan to follow. You need to know who are your customers, what are their buying preferences and what their buying journey is, including which digital marketing channels they like and how they want to buy from you.
Social Media Marketing
Event Content & Promotion
B2B Marketing Campaigns
We offer a free no-obligation consultation to discuss your project to get you moving on the right path.
Do you offer free consultations?
We offer a no obligation 20 minute discovery session for all new clients
Why do I need a marketing strategy for my business?
A marketing strategy is essential for growing your business. Knowing who your target market is key to building a marketing plan that brings results.
Do you work with Not-for-Profits?
We like to work with Not-for-Profits. Our goal is to help as many Not-for-Profits build impactful brands and effective digital presence through our branding, marketing and website services.
Q. I am in a niche market, can you help me with my branding, marketing and my website?
We love working with businesses who have a niche market. We will help you develop a strong brand identity and messaging that will showcase your unique qualities and values.
I am already in business. Can you help me improve my brand and digital presence?
Yes, book a discovery session by contacting us and we can discuss your product.
Can you integrate email marketing into my website?
Yes, we can integrate any email marketing of your choosing into your website.
Can you set up Google Analytics on my website for me?
Yes, we highly recommend having Google Analytics on your website. We can also add conversion tagging to your website.
Why should I add Google Analytics to my website?
Having Google Analytics on your website can help you guide your website design and change your marketing strategy.
Can I hire you to do a workshop for my business?
Yes, we offer workshops for marketing, branding and website development. Reach out to us and we can discuss the workshop subject.
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