Branding is your Reputation
Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers
What is branding? It is what your customers are saying about you.
Many people thing branding is your logo, but it is much more than that. It is the tangible and intangible part of a business that helps people identify a company, product, or individual. From the first impression a potential customers has with your business – to the after-sales customer service. It is an emotional connection.
Brand Essence = what the company does + its value propositions + brand values and principles. It defines the personality and voice of the brand.
Importance of Brand Essence
Brand essence defines a business’ reason for being. It is the soul or DNA of a business that can be felt everywhere where the brand is present. It brings together the concepts of the business’s goals, the value proposition, and the brand values and principles. It is the customer’s perspective of the business that differentiates it from others. If you do not get this right you will struggle to move your business forward. You will feel like you have no voice, you will lack direction in your day-to-day marketing, possibly feel overwhelmed and you feel like you are going in circles. And you will not get the results you are looking for in your business.
- PERSONALITY – voice / tone / personality / purpose
- PURPOSE – vision, mission & values
- VISUAL – logo, colours, fonts, images
- WRITTEN – boilerplate message, value proposition, vision & mission statements, brand content
- DIGITAL – website address, email address, signature, social media profiles, website
How B-Zinga helps businesses create a brand that is unique to you
We help you to see who you are are and what value you offer your customers. Our outside perspective of your business will give your clarity to determine your brand and show your authentic brand. We will help you align your brand with your values and define your brand essence along with your brand elements. This also includes digital presence assets and digital processes that make sense for your business and your customers.
Brand Essence / Identity
Vision & Mission Statements
Value Proposition Statement
Social Media Profiles
We offer a free no-obligation consultation to discuss your project to get you moving on the right path.