Client Spotlight – Gary Winston Brown
He is the author of the Jordan Quest Series and other suspense thriller books. He is currently writing two more books and he wanted to let his readers know they are coming soon by having an email marketing sign up form on his website. He sells his books on Amazon and there is a link on each book page, so customers can buy ebook or paperback.
The client wanted to improve his website, so it stood out more amongst other authors. He wanted to add more books and be able to show upcoming products. He ultimately wanted to sell more books and build his email database.
Integrated Marketing Tactics
He also has a Facebook page and Instagram profile. He mostly sells on Facebook, so we added the Facebook pixel which will let him measure, optimize, track and build audiences for his ad campaigns and posts on Facebook.
As part of his marketing, he sends regular email blasts to his customers. His email marketing is set up with automatic response from Mailerlite to stay in touch with his current subscribers. A sign up section was added to the website to build his email database list of subscribers.
- Update menu and add new pages
- Improve design on existing pages
- Add Facebook pixels
- Update email call to action
- Improve website security
- Add website measurement to help with marketing strategy
- Improve page SEO